Be SAFE & Certain

The Be SAFE & Certain model, highlighted in many of our programmes, offers key insights into human behaviour: why we are motivated or not; why we are reactive or overly emotional at times; and why we can be resistant or hesitant about some ideas or people.

Neuroscience offers a compelling route to increasing self-awareness. If we understand how our brain drives our behaviour, we are offered a portal into understanding ourselves (and others).

The model can help you explore what your brain is really craving when you want or need something (your needs), and what you are reacting to when you are uncomfortable, irritated or upset (your triggers). Wants, needs and triggers all drive our behaviour in different ways.

The limbic system is an ancient part of our brain that has the job of keeping us safe. The limbic system is always on, and by pushing us away from threats or towards rewards it unconsciously but powerfully influences our behaviour and our choices.

Live demo with Be SAFE & Certain

During WBECS pre-summit, summer of 2020, our Training Director, Lori Shook, provided a live coaching demo using our Be SAFE & Certain model as a tool to create real change for a client (Silas).

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Download: Be SAFE and Certain research paper

This paper draws on psychological theories, such as the belongingness hypothesis and self-determination theory, neuroscientific evidence that primarily highlights the role of the limbic system, and a range of empirical studies.

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Other courses & resources