Download: Be SAFE and Certain model

Self-awareness is a critical part of being a leader. Indeed, some research (see link) suggests it’s the most important capability.

Neuroscience offers a compelling route to increasing self-awareness. If we understand how our brain drives our behaviour, we are offered a portal into understanding ourselves (and others).

In this document, you will learn to recognise what your brain is really craving when you want or need something (your needs), and what you are reacting to when you are uncomfortable, irritated or upset (your triggers). Wants, needs and triggers all drive our behaviour in different ways.

The limbic system is an ancient part of our brain that has the job of keeping us safe. The limbic system is always on, and by pushing us away from threats or towards rewards it unconsciously but powerfully influences our behaviour and our choices.

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