Pointing attention

Look – a bird!

Used as joke, but this is illustrative of how easy we are distracted.

This short course is about attention and why it’s hard to hold.

In one second, your five senses are sending about 11 million bits of information to the brain for processing. Data from your environment – visual, auditory other body sensations – are bombarding the brain with information.

Only about 50 bits of that information can enter into your conscious attention. That’s a staggeringly small percentage: 50 out of 11 million.

Your unconscious brain filters, sorts and then decides what is relevant or important enough to send to your conscious mind.

It’s no wonder we miss so much.

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