Coaches Going Corporate – FAQ

Frequently Asked Questions

Is this course for new coaches, or experienced coaches?

Coaches Going Corporate is designed for trained coaches who are aiming to develop specialist skills to work more confidently with corporate or logical-minded clients. If you are a newly trained coach, this course will help you take your existing coaching skills confidently and professionally into corporate coaching.

If you are an experienced coach, this course will act as a bridge, teaching you the neuroscience behind your coaching tools, and sharing an approach to help your corporate, linear-thinking clients buy in to the full range of your coaching tools.

Can I get refund if I am unhappy?

The course if fully refundable. If by the end of 30 days you are not satisfied for any reason, let us know and we will give you a full refund.

Do I need to download the videos?

There is nothing to download. The classes are streaming video and will play directly from the website. You can log in from any desktop computer, tablet or phone, and watch the classes anytime or anywhere that you have internet access.

Does this course provide CCE units?

ICF Continuing Coach Education

YES! The programme will give you 10.75 ICF CCE units!

Note: ICF does not give CCE units for virtual only programmes, we have therefore constructed a more comprehensive learning journey for you:

In order to get your CCE units, you must:

  • Go through the programme, all videos and also the demo videos. You will then for each module, submit your answers to a couple of questions.
  • Attend at least four debrief webinars. These debrief webinars give you possibility to discuss your learning, ask questions and deepen your understanding of the material.

Why attend the webinars?

The course includes monthly debrief webinars where you can interact with a facilitator and your learning colleagues. This is where you can ask questions, share ideas, and deepen your learning. They are FREE (included in your programme cost.)
The details and calendar links of the debrief webinars are on the programme page.

Coaches Going Corporate contains eight Masterclasses

Through The Door Model

This easy-to-remember model will help you to move from your clients’ external problems to the internal motivators and blocks that drive their actions.

Building Relationships

Learn how to create trust and credibility with your clients from day one, how to push back when clients are in denial, and ways to stay in a relationship during a conflict.

The Neuroscience of Coaching

Understand what is going on in your clients’ brains as they undergo coaching, and use neuroscience to tap into their creativity, counteract stress and create change.

From Resistance to Play

Learn a range of techniques to get even the most resistant of clients to relax and willingly engage in your more creative, emotional or playful approaches.

Working with Values

Take your values coaching to deeper levels by helping your clients understand the impact of their ‘foundation’ values, and learn the neuroscience of how ‘inspirational’ values motivate people.

Framing and Metaphor

Creative techniques to help clients step back from the hard focus and emotional intensity of their problems and tap into their creativity to find new wisdom and insights.

Beliefs and Emotion Addictions

Learn how to identify and work with the beliefs that underpin your clients’ actions. Notice when clients are ‘addicted’ to anger, drama or stress and help them detox these emotional habits.


Learn skills to focus your clients’ attention on their learning, their body and their emotions. Help them become more aware of themselves and more resourceful in how they solve problems.

Still not sure if Coaches Going Corporate is for you? Join a What is Coaches Going Corporate? webinar to meet the course creator, Lori Shook, hear how the course has helped others, and ask any question that you have.

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