Coaching Mastery Training
with Lori Shook
A practical series of eight masterclasses designed for coaches who want to have a more powerful impact on their clients.
by Lori Shook
Coaches Going Corporate is a series of neuroscience-based masterclasses created by Master Certified Coach Lori Shook. And now, it’s free – no strings attached.
The course is self-paced, always accessible and consists of eight chapters that can be taken in any order – but we have a recommendation below.
Coaches Going Corporate is designed for coaches who want to have a transformational or personal development approach to their work with clients – even if the clients are analytical, logical or very “corporate” in their daily lives. As a coach, you CAN use all of your tools with clients like this – you just need a bridge from where they are to where you want to take them. This programme provides that bridge.
How Coaches Going Corporate will raise the bar on your coaching
Coaches Going Corporate will help you adapt your approach while still using your current coaching tools, so you can successfully take logical-minded clients on a powerful personal development coaching journey.
The course is structured so you can learn around your schedule, combining streaming-video lessons, in-depth coaching demos, reflective homework questions and coaching practice exercises to help you stretch, learn and embed new skills. You will learn even more if you do this with other colleagues – you can use the guide to prompt discussions for each chapter.
You will learn
- the neuroscience behind your coaching tools
- how to shift from a problem-solving approach to deeper transformational work that will help clients address challenges and move forward with more sustainable solutions
- techniques that tap into your clients’ creativity and values
- ways to identify and replace unhelpful beliefs and repeated patterns
- key elements to build trust and credibility with new clients
- simple methods to get even the most resistant clients to willingly engage with emotional and creative coaching tools
Coaches Going Corporate
in eight chapters
We recommend you start at the top with the Through the Door, but feel free to hop around as you wish.
Click on any image to start that chapter.

Through The Door Model
This easy-to-remember model will help you to move from your clients’ external problems to the internal motivators and blocks that drive their actions.

Building Relationships
Learn how to create trust and credibility with your clients from day one, how to push back when clients are in denial, and ways to stay in a relationship during a conflict.

Working with Values
Take your values coaching to deeper levels by helping your clients understand the impact of their ‘foundation’ values, and learn the neuroscience of how ‘inspirational’ values motivate people.

Framing and Metaphor
Creative techniques to help clients step back from the hard focus and emotional intensity of their problems and tap into their creativity to find new wisdom and insights.




