Lori Shook
Master Certified Coach
Lori began coaching 30 years ago, in 1996, when she left her engineering job and jumped into the budding field of coaching. Soon after, she was training coaches for the Coaches Training Institute where she was also lauded for her ability to train other trainers as well as train participants. In addition to her years of experience, her work is underpinned by neuroscience principles and adult learning theory.
Throughout her decades long journey, Lori developed several areas of expertise and interest which form the basis of her current focus.

For individuals
1-1 Coaching. Clients include:
- top level leaders who want to be better at inspiring others and managing priorities
- coaches who are building their brands
- people who want to make significant changes in their lives
Mentoring for programme design. This is a specialty not found many other places. Lori supports trainers and team coaches as they design bespoke programmes for their clients.
Lori will help you shift from thinking about a collection of exercises to thinking about a single multi-faceted event that transforms your participants from where they are to where they need to go.
In addition to a structured timeline, you be fully grounded in the overall purpose of your event and feeling confident that you can handle unexpected events, because it is often these unexpected moments that provide the opportunities to create magic.
Coach Mentoring for aspiring PCCs and MCCs who want to meet ICF standards and acquire your next level of accreditation.
For organisations
Leadership Development for leaders who want to improve their relationships and skills to manage all stakeholders, from managing up, influencing colleagues and empowering direct reports. A strong thread in this work is to recognise and effectively work across the differences between people.
Team Coaching for teams who want to build trust, work effectively together, be more inclusive of all types of differences and reach a higher level of performance.
Send Lori an email or call, text or send a WhatsApp message to: +47 901 05 655